Business Analysis of Easy Jet Research Paper Example | Topics and Well Written Essays - 2500 words

Business Analysis of Easy Jet - Research Paper Example Having suppliers dotted all over areas, our report finally uses the Balance Scorecard to make some recommendations for the company to successfully adjust Porters value chain to suit its needs. Though Easy jet has successfully and effectively integrated customers and suppliers into the value chain, certain issues remain a nightmare for the company to crack. The lack of a unique service with total differentiation from the competitors, the rising tension on world politics, the war against peace (terror), global warming and its negative contribution are some particular examples. However, with our client's concept of marketing high-quality services at low cost through a focused generic strategy, intended for its flight route, the company is gradually gaining an edge over its competitors. Easy Jet airline Ltd popularly known as Easy Jet is based in London, Luton airport (Company Report 2005). It is known as the largest airline in the United Kingdom operating both domestic and international scheduled services. Though it specializes in point to point services it sometimes goes on full-service charter flights for other companies. This report is based on a business analysis report presented to the management of Easy Jet Company. ... Though it specializes in point to point services it sometimes goes on full-service charter flights for other companies. This report is based on a business analysis report presented to the management of Easy Jet Company. Part one of the report carries out an external analysis of the company while stating the vision and mission statement. Part two looks at the internal resources to identify the core competencies and strategic resources while part three provides pertinent recommendations and conclusions. 1.1.1 The Mission, Vision, and Objectives of Easy Jet The company's mission vision and objective statement centers on offering customers higher value to their money, through security, safe and good point to point services. According to the compa ny (2008) report, its mission and vision statement is to "provide our customers with safe, good value point to point air services. To effect and to offer a consistent and reliable product and fares appealing to leisure and business markets on a range of European routes. To achieve this, we will develop our people and establish a lasting relationship with our suppliers". Mission and vision statements are two strategic management concepts (SMCs) (Soyer & Asan 2007). These are important concepts that define organizations' values, competencies and are quite useful in the strategic planning and management of the organization (Soyer & Asan 2007). Soyer & Asan (2007:1) echo that, "SMCs together provide a common language and help stakeholders and other interested parties understand the business and its position in a competitive environment.