TABLE OF CONTENTS No.| Topic| Page add up| 1| lean of s wishens and personas | 1| 2| Introduction : | | | ambit| 2| | Term of references| 2| | Purpose and scope| 3| | Methods| 3| 3| Findings | 4 - 9| 4| terminus| 10| 5| Recommendation| 11| 6| List of references| 12| 7| Appendices| 13 - 17| disposition OF TABLES Table 1 (Consumers purchasing based on ethnicity) .... 6 LIST OF FIGURES paradigm 1 (The percentage of people using local anesthetic and contradictory decorative products)... 4 meet 2 (Purchase goal on local and overseas decorative products)... 5 interpret 3 (Consumers purchasing based on ethnicity)... 6 Figure 4 (Consumers purchasing based on gender)... 7 Figure 5 (Product knowledge on local and foreign increasing products). 8 I. INTRODUCTION A. Background Cosmetic products argon products that promote ones physical appearance, for example, skin guardianship products, lipsticks and eye shadows. The nonfun ctional foodstuff is very profitable in our country. It not only attracted decorative companies from overseas to enter the market, tear d induce the locals declare started their own cosmetic companies. Both local and foreign cosmetic brands drop their own specialties and attractiveness. Therefore, we were interested in penetrative which is Malaysian consumers survival and which of them have the deepest penetration in cosmetic market, also, how far do the consumers know about both local and foreign cosmetic products. Majority of consumers have an assumption that worldwide cosmetic products are better than local cosmetic product. Consumers cogitate that worldwide products have higher quality as the products are mostly back up by third political party lord institutions such as the FDA and other experts in the field. Meanwhile, received products manufacture locally are as effective as their international competitors but are often shadowed collectible to the consumers lac k of...If you want to get a full essay, bas! eball fraternity it on our website: OrderCustomPaper.com
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